Men often wear rings, watches, certain bracelets, and chain necklaces. Men with fine taste gravitate toward jewelry made from precious metals, such as a 24k gold chain or a diamond-encrusted watch. 1860, Saint-Imier at the very heart of the birthplace of watchmaking. A bold young man decides to found his own watchmaking brand. His name: Edouard Heuer. At the age of just 20, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, the vocation has been to push back the boundaries and defy convention in order to invent incredible watches and chronographs of extreme precision. The world of jewelry is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. We find expression in other disciplines that share its values, including sports in general, the arts, and music. This allows the brand to fully showcase its heritage and to embody a unique lifestyle. All our ambassadors perfectly reflect the mindset, taste for challenge and risk, and non-conformism encouraged by its founder. They are people who build the legend and share an ability to stand up to pressure, constantly pushing their limits.